Ridgeline GTM

What we fix

Four problems. One system that works.

Get your message right

One clear story about what you do and who it's for. Same story on the website, in the pitch, and out of your team’s mouths.

Fix how you sell

The questions that start real conversations and the words that close them. Written down, so anyone on your team can use them.

Close what is already in front of you

Most companies don't have a lead problem. They have a conversion problem. A better message turns more of the same traffic into customers.

Grow without you

A sales operation that runs on a process instead of running on the owner.

About

I've sat in the seat. Multiple times. Now I help other owners do it better.

I'm David Mitchell. I've run sales and strategy for five companies and helped sell two of them. I've tripled revenue, fixed a lot of broken sales teams, and made plenty of mistakes you don't need to repeat. Before tech I ran farms, a window washing company, and a premium produce business, so I know what it feels like when the whole thing depends on you. I also know what it looks like when it stops depending on you. That's the part I can help with.

iCapture, sold to Cvent · Tripled revenue and grew the account base every year. Customers spent more the longer they stayed.

MLOps Community, sold to the Linux Foundation · Doubled revenue in 8 months. Grew the average deal size four times over.

Built the boring stuff that works · Scorecards, meeting rhythms, and clear ownership. The systems that keep a team honest when you're not in the room.

Owner, not just an advisor · Farmer, service business owner, tech executive. I've run the whole stack, soil to software.

Services

Three ways to work together

Start here

Positioning Audit

$2,500

One-time · 2 weeks · Flat fee

For the owner who knows the message is off but cannot put a finger on what is wrong.

One clear answer on what makes you different, with the proof to back it
Your core copy rewritten with you in a working session, three versions of each
The three fixes that will move revenue first, ranked in order
All of it written down so your team can use it Monday

The full $2,500 credits toward a 90-Day Sprint if you keep going.

Book the audit

Most common

90-Day Sprint

From $8,500

90 days · Price depends on team size and how much is already built

For the owner who needs the whole system fixed, not just the words on the website.

The full positioning audit, credited into this
One story about who you are for, told the same way by everyone
A sales deck built on the questions that open real conversations
A sales process your team follows, set up in your CRM
Your pricing and packages looked at with fresh eyes
A weekly scorecard so you can see what is working while it happens

You get the exact number in writing before we start. It does not move after that.

Scope a sprint

Keep going

Fractional Revenue Leader

From $4,500_/mo

4 months minimum · $18,000 to start

For the owner who has the system and needs someone senior actually driving it.

A senior revenue leader in your business every week
Live deal coaching with you and your reps, on real deals
An outreach plan your team will actually run
Monthly review with the whole team
Help hiring and onboarding your sales and marketing people
The message keeps getting sharper as you grow

How your number gets set Three things move it. How many days a month you need me, how big your sales team is, and whether we are running the team you have or building one from scratch. You get the exact monthly number in writing before we start, and it holds for the full four months.

Talk it through

Process

How it works

Four steps. You always know what happens next.

A 20-minute call

Where you are, where you want to go, and whether I'm the right person to help. If I'm not, I'll tell you.

Show me what you have

Your website copy, your sales decks, your customer list, and your numbers. The work is only as sharp as what I get to look at.

The audit

I use AI to get through the grunt work fast, so I show up with answers instead of a list of questions. We start fixing things in the first week.

What to do about it

What's working, what's broken, and the three moves worth making first. Then we decide together what comes next.

What clients say

Straight from the people who've been in the room.

"David has lived the founder and operator life, and it shows. He gets your GTM fast, is honest about your blind spots, and you leave every conversation with a clearer picture and a plan. One of the most compassionate people I know, David is the coach you want in your corner through the hard things."

Amy Xiao

Founder, CloudGlue.dev · YC-backed

"I've worked with many advisors and operators, but few combine empathy, business acumen, and execution the way David does. He understands founders because he's lived the journey himself. Whether it's refining ICP, messaging, pricing, pipeline management, or retention, David has an exceptional ability to uncover opportunities that others miss. He is deeply invested in his clients' success. He consistently overdelivers, and provides actionable guidance that creates real business impact. Any founder looking to improve their go-to-market motion would benefit from working with him."

Travis Nebeker

CEO & Co-Founder, Automated Quality Solutions

"David has a lot on his plate, yet he is the kindest and most responsive professional I know. He helped me establish a solid foundation for my business and encouraged me to ask myself the hard questions. It makes perfect sense to have 1:1 sessions with him and allow him to do what he does best: help you grow."

Servando Torres

Founder, ControlThrive

Sell more. Without being in every deal.

Four problems. One system that works.

I've sat in the seat. Multiple times. Now I help other owners do it better.

Three ways to work together

How it works

Straight from the people who've been in the room.

Let's find out if it's a fit.