GTM Advisory
Positioning and revenue systems for businesses that are done guessing.
Craft positioning that turns founder-led hustle into a repeatable, scalable revenue engine. No fluff. No retainers that drift. Just Results.
Let's talk
"Most companies seeking Go To Market Fit have a positioning problem. Get that right and everything else gets easier."
What we build together
Four outcomes. One cohesive system.
Build the message once. Deploy it everywhere. Your ICP hears the same story at every touchpoint.
The questions that open deals, the language that closes them, and the emotional hooks that make buyers move.
Stop leaving pipeline on the table. Better positioning means higher conversion at every stage.
Build the GTM machine that will help you go from PMF to GTMF.
About
I've sat in the seat. Multiple times. Now I help others Fix, Win, and Scale.
I'm David Mitchell — a three-time CRO and two-time CSO. Experienced Founder and Operator — I've tripled ARR, driven two successful acquisitions, and rebuilt countless broken revenue frameworks from the ground up. Before that I ran farms, a window washing company, and a premium produce operation. I love a good adventure. I know what a revenue system looks like when it works, and I want to help you land PMF, scale through GTMF, and arrive at your perfect exit.
Services
Three ways to work together
Fixed scope. Fixed price. No ambiguity about what you're getting — or what it costs.
Start here
Positioning Audit
$2,500
One-time · 2 weeks
- Seven-dimension positioning framework: category, competitors, differentiation, value proof, ICP, market moment, and synthesis
- AI-powered competitive and messaging analysis
- Structured working session — Good, Better, Best versions of your core copy
- Discovery deck and 5–10 value alignment questions for your sales conversations
- 60-min findings presentation with prioritized recommendations
Core engagement
90-Day GTM Sprint
$8,500
90 days · Fixed scope
- Positioning audit as the foundation
- ICP definition and full messaging overhaul
- Sales process design and CRM buildout
- Outbound sequence and pipeline architecture
- Pricing strategy and packaging review
- KPI scorecard and accountability system
- Bi-weekly calls and async support
Ongoing
Fractional CRO Retainer
$4,500/mo
6-month minimum · Post-sprint
- Weekly strategy call and real-time Slack access
- Pipeline review and deal coaching
- Monthly GTM report with market intelligence
- Hiring review for sales and marketing roles
- Ongoing AI-powered market and competitor tracking
Process
How it works
Four steps. No fluff. You know exactly what happens next at every stage.
What clients say
Straight from the people who've been in the room.
"David has lived the founder and operator life, and it shows. He gets your GTM fast, is honest about your blind spots, and you leave every conversation with a clearer picture and a plan. One of the most compassionate people I know, David is the coach you want in your corner through the hard things."
"I've worked with many advisors and operators, but few combine empathy, business acumen, and execution the way David does. He understands founders because he's lived the journey himself. Whether it's refining ICP, messaging, pricing, pipeline management, or retention, David has an exceptional ability to uncover opportunities that others miss. He is deeply invested in his clients' success. He consistently overdelivers, and provides actionable guidance that creates real business impact. Any founder looking to improve their go-to-market motion would benefit from working with him."
Get in touch
Let's find out if it's a fit.
I'm not going to waste your time with a sales process. Tell me where you are, what's not working, and I'll tell you honestly whether I can help — and how fast.